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The venerable Buick Park Avenue is no far more, having been replaced by the all new Buick Lucerne, a down industry version of the Cadillac DTS. Using a 275-hp Northstar V8 motor, the Lucerne becomes the first Buick car or truck in nearly ten many years to arrive equipped which has a V8. The entire Buick line up is in the procedure of being overhauled, so let’s take a appear at this make’s newest flagship and see how it plays a part in GM’s overall strategy.

If you are a fan in the Buick brand you might have witnessed your fair share of modifications over the past five years. Gone are the Park Avenue, LeSabre, Century, and Regal, and in its place would be the Rendezvous, the Rainier, LaCrosse, Terrazza, along with the Lucerne. All the modifications would be the result of Basic Motors’ broad realignment strategy in the wake of retiring the Oldsmobile brand, lifting Saturn into the fold, and setting tactic to compete against the nonstop onslaught of foreign brands including Toyota, Lexus, Nissan, and Infiniti.

One look at the Buick and you will notice a powerful resemblance for the Cadillac DTS. The Buick’s oval grille sets it apart from the Cadillac’s firm nose, but a cursory examination of the entire body lines tells you that these cars are in fact twins. In the past, Buicks were essentially “stripped down” versions of Cadillacs, even though Oldsmobile and Pontiac had been much more luxurious or sportier versions of Chevrolet models. Clearly, GM is repositioning Buick to have a far more distinct “near luxury” seem without stepping on Cadillac’s toes, whilst giving the Buick division a very much required replacement with the aging Park Avenue.

For that auto shopper, the Lucerne is value priced, arriving at in showrooms at just under 27K. Having a common 3.8 V6, the automaker can claim decent fuel mileage of 19 mpg city and 28 mpg highway. In nowadays of hyped up gas costs, favorable fuel economy can be a keen marketing tool, but expect many buyers to opt for that ultra powerful Northstar V8 instead. Why? Mainly because, if they want to acquire a Buick, they likely will want the electric power to go in addition to the luxury. It remains to become seen how nicely the V6 operates in a car or truck that is 203 inches long and weighing in at practically two tons.

Typical equipment with the Lucerne includes the following: electrical power windows, door locks, and mirrors; side curtain air bags for the front seat; theft deterrent method; OnStar; keyless entry; and more.

The optional equipment list is expansive and can quickly drive the beginning value on the leading of the line CSX to over 35K. For that value you obtain heated electric power seats with lumbar support; a memory package that adjusts the seats, mirrors, radio, and climate control to each driver’s specifications; sport leather steering wheel with built in controls; and more.

A fully loaded Lucerne is even now many thousand dollars less than the DTS, making the Lucerne a value leader inside luxury auto category. Nonetheless, Buick has its work cut out for it as competition from foreign brands such as Acura, BMW, and Lexus continue to hammer away at GM’s “near luxury” division. Fortunately, quality levels for all Buicks remain incredibly substantial so combining that level of success using a strong selling price may perhaps aid the Lucerne compete admirably.

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