Could you get a new Audi despite the recession?
Where Do You Live?
The Audi logo always reminds me of that trick magicians do, you know the one where they link separate solid metal rings together into a chain. As a child I could never work out how they did it, and now I’m finding myself wondering the same thing about Audi and their equally baffling methods of keeping afloat in the recession.
At a time when the bulk of the car industry is on its knees, I’m sure I’m seeing more Audi TT’s on the roads than ever before. I’m sure it’s not my imagination – suddenly it seems everyone is driving these sleek upmarket cars, despite the obvious widespread financial issues.
I suppose it could just be that the type of person who can afford to buy Audi cars probably had more money in the first place, and are less likely to have been hit by the credit crunch. Maybe it’s just that those who still have spare cash to spend on fancy cars want to flaunt it, but I doubt that’s really it. Well, not just that anyway!
A far more likely explanation is the fact that, while most people just can’t afford to think about buying new cars, their old ones are still wearing out and need replacing. And if you need a new car but can’t afford to buy brand new, the logical solution is to look at car contract hire instead.
And the best thing about contract hire and leasing is that the cost of the car is split into simple manageable instalments. You’re not restricted to looking at only cheaper cars, or ones that you would have been able to afford to buy outright. In fact, the nicer car you choose the better deal you can usually get. So if you always wanted an Audi but couldn’t quite justify buying one, then Audi contract hire could let you get your dream car despite the credit crunch.
Judging from the increasing number of posh cars around at the moment, it would seem people are beginning to wise up to this cunning way to trick the recession! (Oh and in case you were wondering – the other trick, the one with the rings, is usually done either with concealed gaps or simply slight of hand as the magician conceals the fact they were connected all along. And yes, my childhood self was gutted when I eventually found it out!)
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