Ford Celebrates 100000 Figo Car Sales With Pan-India Drive
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To rejoice the sale of 100000 wholesale models of Figo, Ford has got on a street present, Ford Figo the ‘Bharat Yatra’, to 1,000 cities across India – giving clients and followers a first hand seem at the popular hatch.
“We are happy to have attracted 100000 Figo consumers in just fifteen months. We have displayed a lot of Ford Figo images. By way of our 100-day road display, the Ford Figo the ‘Bharat Yatra’, we will launch the car to even far more Indian motorists, enabling them to see, very first hand, what the source is all about,” mentioned Nigel Wark who is executive director of Marketing, Product sales and Service, Ford India.
The modern Ford Figo a ‘Bharat Yatra’ road show kicked off in city Kolkata on 29 June, and will continue through the state of West Bengal, Orissa, Assam, Jharkhand, Chattisgarh, Bihar and Maharashtra. Starting up coming week, another two convoys will quit from Pune and Bangalore. The three Figo convoys will visit one thousand Indian cities, covering eighteen Indian states, over the subsequent one hundred days.
The way for the Ford Figo the ‘Bharat Yatra’ has been carefully created to ensure that the auto not only moves to Tier I & II cities, such as Asansol and Pune, but also to more remote towns such as Gadchiroli, Korba and Hinganhat.
“The ‘Bharat Yatra’ street display will permit clients across India to knowledge Figo’s impressive capabilities, which includes Bluetooth® technological innovation and greatest-in-class AC,” said Wark. “Customers will be requested to come to feel the vehicle’s plush interiors, investigate its generous boot area, and pose for photographs with their families inside the Figo.”
Since its March 2010 launch in New Delhi, Ford Figo has clinched 20 Indian car market awards, and turn into India’s ‘Most Awarded Vehicle’. The vehicle’s success has aided propel Ford to a single of the top rated five carmakers in India.
Apart from staying a fun-to-drive automobile, Figo is also low-cost to own. With specially made ‘child parts’ – that can be changed at a division of the charge of a full panel – Figo clients have benefited from reduced cost of ownership. In addition, Ford Figo’s fuel efficient powertrains return 15.five km/L for petrol & 18.five km per Litre for diesel, devoid of compromising overall performance.
Figo’s reputation isn’t limited to the domestic marketplace. In 2010 to 2011, the auto was exported to 5 foreign markets – Bahrain, Nepal, Kenya, Mexico and South Africa. In the coming year, the company will export Figo to fourty eight far more markets throughout the world.
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